Gigi Howard

Founder, SiO Beauty

Gigi has been in and around beauty most her life.  A small-town Georgia girl, Gigi was discovered as a teen in Paris where she enjoyed an early career on the other side of a camera. With her then occupation interrupted by stubborn wrinkles - more on that later - she pivoted into Beauty PR. Revitalizing iconic brands became her specialty and she is credited with renewing growth at Lacoste, Natura Bisse and others. But something was amiss.  Of all the brands she worked with and tested, there was nothing on the market for wrinkle reduction that had the effectiveness of Botox but without the pain and expense. So Gigi went on a quest. She serendipitously discovered a hospital product that was remarkably effective in reducing scars of burn victims. A light bulb went off: 'Was a scar an upside down wrinkle' ... and that was the inspiration for SiO. The name SiO comes from the properties of the patches - they are comprised from specific arrangement of Silicon and Oxygen molecules - that are manufactured in a medical clean room.  The patches required 160 prototypes and years of research and clinical trials to perfect, but Gigi would not launch a product that wasn't amazing: comfortable, effective, affordable.

Today, SiO is one of the fastest growing beauty brands in the world with hundreds of thousands of happy, wrinkle-free customers. Including our Founder, Gigi.