Bringing together the change makers who are improving the health of millions. The community of health and wellness founders, influencers, and executives in New York City.

 Next Event

A rare conversation with Nir Eyal

How to get the best of technology without letting it get the best of you

Nir Eyal is the Bestselling Author of Hooked

and will be sharing insight into his latest book, Indistractable: How to control your attention and choose your life

January 29, 2020

To request an invitation please e-mail, hello@businessofwellness.org

About the Founder 

Arianne Perry

Founder of The Business of Wellness
Co-Founder of Sweet Defeat

Arianne has been committed to wellness through health and fitness her entire life. She is an Olympic Trials qualifier, sub 3-hour marathon runner, and wellness entrepreneur. In 2014, Arianne launched Sweet Defeat to help millions of people live healthier, happier lives with a clinically proven, plant based lozenge that stops sugar cravings in seconds. Arianne brought the product from concept to market by leading product formulation, design, and branding; hiring and motivating an all-star team; securing patents, trademarks and clinical studies; building a supply chain of manufacturing partners; selling into retailers; and scaling the direct to consumer channel. Sweet Defeat has hundreds of 5-star reviews and has been featured in outlets such as The Doctors, The Washington Post, GOOP, and Today.com..

Prior to Sweet Defeat, Arianne invested in alternative energy assets across North America as part of the principal investing team at Google and held a diverse set of roles in corporate strategy, asset liability management, and finance during five years at JPMorgan. She holds an MBA from Columbia Business School and a BA in Economics from the University of Michigan where she was the captain of the Varsity Track and Cross Country teams, which won several national titles. Arianne is a Certified Health Coach and lives in New York City with her husband Dave and son James.

@arianneperry