Jamie Rosen

Founder & CEO of WayBetter

Jamie started WayBetter after seeing friends compete in an office weight loss contest. People who seldom exercised were suddenly jogging at lunch, sneaking chocolate onto their competitor's desks, and laughing a lot. Something remarkable was happening in that office and Jamie decided to find a way to recreate that healthy energy on a large scale, using fun to motivate people to stick to their goals.

It's no coincidence that fun is core to all of WayBetter's games: after graduating from Harvard, Jamie invented toys, and later patented some games that he sold to Yahoo! He's a fan of the Fun Theory which says that life is better when you can turn work into play.